Netflix – you are on notice

It”s come to light that Netflix has made it official policy and a term of use that “In determining priority for shipping and inventory allocation, we give priority to those members who receive the fewest DVDs through our service.”

What that means is heavy users (those who rent and return movies most quickly) will:

a) Get a lower priority for the hottest movies
b) May see slower turnaround times between when they return a movie and when the next one is shipped.

If Netflix wants to penalize customers who flip movies quickly, that”s their business. But I promise you this, Netflix: The first time my movies start coming at a slower pace (I live 30 miles from a distribution center. They get movies the day after I mail them, ship them the same day and I get them the next day), I will cancel my membership.

I can easily live without you, and you are no longer the only game in town.

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