The $40 Million Football Game

How much would a Good Old Boy Tennessee fan with more money than sense pay to see a football game? Apparently – $40 million.

The story below is from the Knoxville paper. Please note that I am stealing their content and publishing it illegally on The Wisdom. I am doing this because the newspaper is employing the really bad business model of not letting anybody see their content – or advertising – without providing a no-doubt fake email address, fake physical address and fake answers to questions about themselves so the newspaper can fool advertisers into thinking their audience is bigger/better than it actually is.

$20 million offer could lure UT to play at Bristol

By DAVE HOOKER
August 25, 2005

Bruton Smith has never been afraid to put his money where his mouth is. The combination of the two has the University of Tennessee interested.

The chairman and CEO of Speedway Motorsports is trying to jumpstart an old idea: a football game between UT and Virginia Tech at Bristol Motor Speedway. Why might it succeed now when it failed before? The stakes have been raised.

“Twenty million to each team,” Smith said. “Universities always want money so that would be $20 million for your university (UT) and $20 million for Virginia (Tech). That would be a pretty big financial day for them.”

UT has long resisted moving a home game to Bristol. However, that was when the speedway had offered UT approximately $3.5 million in 1999 to play a regular-season game on the infield of the .533-mile, high-banked oval track.

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