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In celebration of my pending return to employment at an actual Internet company, I re-started my subscription to Business 2.0 tonight.

It”s always been a great mag (more so before TW bought it), and I was a loyal reader in the go-go days of the Internet bubble. Their 101 Dumbest Moments in Business feature puts the once-great Dubious Achievements issue of Esquire to shame (The original 101 Dumbest Moments in e-Business History from the old TW mag eCompany Now was the perfect capper for the Internet bust).

So I”ll be back on board in just 4-6 weeks. But the question I have is - why are they selling subscriptions for 42 cents an issue?

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